Avoid this mall if you value safety

How a parking lot shootout changed my thoughts on site selection

Many years ago when I was running Walmart’s digital brand portfolio, I opened a store in Lenox Square in Atlanta that had all the right things:

1. Large e-commerce customer base in the market

2. A customer base that wanted to shop at Lenox Square per a survey we sent

3. Attractive co-tenants, generating strong volumes: Apple, Bloomingdales, Neiman Marcus

4. Fair rents…