How to open a store in 20 steps

1REC’s Getting Started Guide is now live

Retail expansion doesn’t have to be a mystery.

After years of opening (and closing) stores for DTC brands, I’ve seen the same mistakes repeated over and over—expecting profit too soon, ignoring the data, underestimating the timeline. And yet, the playbook for success is largely the same every time.

So, I built it.

1REC’s Getting Started Guide is now live: …