Interpreting a Store P&L

Using the universal language of finance to tell your store's story

The tl;dr

1. A store that does a low volume of sales isn’t always bad, and a one that does tens of millions isn’t always good

2. Labeling a store’s financials as either requires a bigger picture context that examines trends and variances vs targets

3. Understanding a retail P&L will enable you to identify winners and losers, across both stores and line items on the…