Omnichannel: what it really means and how to measure it

We've all heard the buzzword -- but how do you measure it?

The tl;dr

1. The term “omnichannel” has been discussed ad nauseam yet most in the industry still struggle to figure it out

2. Many traditional retailers can’t figure out how to build or operate a great web experience, and even the newer DTC brands are only recently embracing the “90s era” retail channels of wholesale and stores

3. The last 12-24 months have shown t…