The (not so) new foundation for retail metrics: Geography (Part II)
In this post I'll share some actual examples of what this framework can do for your business, leveraging some use cases I've encountered in the past.
Picking up where we left off from Part I…
Let’s start with what a simple CBSA report would look like using dummy data (note that this example shows MSAs exclusively given the concentration in urban markets):
It’s the same report a brand would use for stores or channels, except with MSAs as the lens. You can monitor MSAs’ growth rates, relative sizes, Aver…
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