The truth about stores: they can be a uniquely terrible investment for your business

Stores are expensive, complex, and risky...and could crater your business

The tl;dr

1. Stores CAN be extremely lucrative

2. But stores aren’t for everyone:

   1. The format doesn’t work, and may never work, for many brands

   2. They’re expensive and risky

   3. They’re operationally complex

   4. The timelines can be uncontrollable

3. Unlike e-commerce, many investment decisions are hard to reverse

4. Choose your stores wisely or be the next flameout