"Why I Built This": The Shay in Washington DC [Bonobos]
How leveraging e-com data led to one of the most profitable stores in the fleet
I’ve decided to start a new series within this newsletter, dedicated to recapping why and how I built certain locations in my past.
I’ve often compared opening new stores to building micro businesses: each and every one requires research, funding, staffing, and a whole lot of other things that every standalone business needs.
And much like the motivatio…
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