"Why I Built This": Wynwood & Coconut Grove in Miami
The Miami MSA is one of the toughest markets to crack
It was one of a few I wrote about as “enigmas in DTC markets”: the data suggests most DTC brands would do well in Miami, but in actuality very few do.
The business case started with e-com sales, as always. The Miami MSA was a top 20 market for us, and we were maybe 20 stores deep at this point in time before committing to Miami. Before we knew of the ac…
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