Your site selection methodology might be busted
If you score sites linearly, you're probably making a mistake
I love to debate methods of site selection
So many of them happen to work vs actually being right, because they haven’t been tested enough.
And one such “method” is linear scoring models like this one:
Score = (Population x Weight) + (Avg Household Income x Weight) + (XYZ Demographic Variable x Weight)
Where “weight” is the arbitrary “level of importance” …
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